Reddit marketing that gets your brand cited in ChatGPT and ranked on Google.
OpenAI and Google each pay Reddit about $60 million a year to license its content. The same threads that train AI search answers also rank on Google. This is the program that puts your brand inside those threads, the right way, without burning accounts or violating FTC rules.
Who this is for
I built this program for B2B brands that already rank on Google but are missing from AI search answers, or that watch competitors get named in ChatGPT recommendations they should be in. If you've never tried Reddit because you assumed it was a B2C surface, the assumption is out of date. If you've tried Reddit and got accounts banned, this is built so that doesn't happen.
What's included
- Subreddit selection: eight to fifteen communities mapped to your buyer's actual research journey, with rules and culture audits for each
- FTC-compliant agency-managed identity built for long-term participation, not karma farming
- Thread prioritization framework: which threads to engage on, which to start, which to leave alone
- Value-add contribution model: every post is required to be useful to the thread first, promotional only when relevant and disclosed
- AI citation tracking across ChatGPT, Claude, Gemini, and Perplexity, monthly, so you can see whether the work is moving the needle
- Google ranking tracking for the threads we participate in, so you can see the two-channel compounding effect
- Quarterly strategy review and rebalancing as platforms and subreddit rules evolve
- Optional Reddit Ads workstream coordinated with the organic program if you want both paid and organic on the same surface
Process and timeline
- Weeks 1 to 4: Visibility audit, subreddit selection, identity setup, content guidelines. I treat the first month as two existing engagements running back to back, the Reddit visibility audit and subreddit strategy and identity setup.
- Months 2 to 4: Active discussion operations begin. First measurable AI citation movement typically lands in this window. I post under the disclosed identity, train your team if they're participating, and start the monthly citation tracking report.
- Month 4 onward: This is where the program turns into a retainer. I run ongoing discussion ops and AI citation tracking, with monthly reporting and quarterly strategy reviews. Most clients stay on retainer because the work compounds.
Frequently asked
How is this different from a 'Reddit growth' agency that builds karma and posts links?
Two ways. One, every account we use is disclosed where the FTC and Reddit's own platform policies require disclosure, so the work survives an audit. Karma-farm agencies routinely fail both. Two, we don't post for the sake of posting. We post when a thread genuinely benefits from your perspective, and we walk away from threads that don't. Volume metrics are the wrong scoreboard for the actual outcome, which is whether AI models start citing your brand and Google starts ranking the threads that name you.
Do you handle Reddit Ads, or only organic discussion ops?
Both, but they're separate scopes. Organic discussion ops is the core engagement: subreddit selection, identity, value-adding contribution, AI citation tracking. Reddit Ads is a paid layer most B2B brands underuse, particularly for retargeting. If you want both, we run them as two coordinated workstreams so the messaging stays consistent between what's earned and what's paid.
How fast does this actually move the needle?
First measurable AI citation movement: usually three to four months. First time you'll see one of the subreddit threads outranking a competitor's brand page on Google for a category query: two to three months for an easy category, six for a competitive one. None of this is fast. All of it compounds in a way Google Ads spend does not.
Put your brand on the shelf AI search and Google are both reading from.