Insights

Writing from the operator side.

Field notes on AI search visibility, Reddit-led discussion ops, and brand reputation strategy — written for SaaS, tech, and service-brand founders who'd rather earn trust than buy it.

AI search May 13, 2026

Why your SaaS shows up on page 4 when ChatGPT writes about your category

A buyer asks ChatGPT what tool to pick. Your competitor gets named — quoted, almost. You don't. The Reddit-first explanation for why this happens, and what to do about it without lying to anybody.

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