Writing from the operator side.
Field notes on AI search visibility, Reddit-led discussion ops, and brand reputation strategy, written for SaaS, tech, and service-brand founders who'd rather earn trust than buy it.
Why Reddit became the most valuable marketing surface for B2B in 2026
OpenAI and Google pay Reddit a reported $60M-$70M a year each to license content. The B2B marketing surface that compounds two organic channels at once is no longer SEO.
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Reddit marketing vs SEO: which gets you more pipeline in the AI search era
B2B marketing VPs ask me this every quarter. Cut SEO and move to Reddit? Do both? Neither? Honest answer takes a paragraph, but the math is short.
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FTC-compliant Reddit marketing: how to engage without getting banned, shadowbanned, or fined
The FTC's 2024 rules and Reddit's policy work as a two-layer audit. Fail either and you're banned. How to engage without becoming one of them.
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Subreddit research: finding the 8 to 15 communities where your B2B buyers actually research
Most B2B brands on Reddit are on the wrong subreddits. A four-step method for finding the 8 to 15 communities where your buyers actually research.
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How Reddit's ranking factors decide which mentions get cited in ChatGPT
A buyer asks ChatGPT for a recommendation. The model names three brands from one Reddit thread; twenty others get nothing. A two-layer filter decides which.
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Why Reddit decides which brands ChatGPT recommends in your category
A buyer asks ChatGPT what tool to pick. Your competitor gets named. You don't. Reddit is the shelf AI reads from, and here is how to get on it.