Reputation diagnostic: see exactly where trust is leaking and what it's costing you.
A two to three week audit across every review surface your buyers actually check. You'll leave with a quantified revenue-leak estimate and a prioritized list of the three to five highest-leverage moves you can make in the next 90 days. The starting point for any reputation operations or online reputation management engagement.
Who this is for
SaaS, tech, and service-brand founders or heads of marketing who suspect their review footprint is hurting conversion but haven't been able to prove it internally. Best fit for companies with at least 50 reviews across major surfaces and a marketing or operations leader who can act on the report.
What's included
- Complete audit of every customer-facing review surface (G2, Trustpilot, Capterra, Google Business, industry-specific sites, social channels)
- Response-pattern analysis: tone, timing, completion rate, and conversion impact scoring
- Quantified monthly revenue-leak estimate, modeled against your category conversion benchmarks
- Competitor reputation benchmark (top 3 to 5 in your category)
- Prioritized 90-day moves list with expected impact and effort tags
- Executive summary written for your CFO or board, not for marketing
- One follow-up call to walk through findings and answer questions
Process and timeline
- Week 1: Kickoff call, access setup, data pull across all surfaces in scope.
- Week 2: Response-pattern analysis, revenue modeling, competitor benchmarking.
- Week 2 to 3: Report writing, executive summary, delivery call. Async questions for 14 days after delivery.
Frequently asked
What deliverable do I get at the end of the diagnostic?
A written report (typically 15 to 25 pages) covering every review surface that's live for your brand, scored on response quality, recency, and conversion impact. Plus a quantified estimate of monthly revenue leak from current-state response patterns. Plus a prioritized list of the three to five highest-leverage moves you can make in the next 90 days.
How long does the diagnostic take?
Standard timeline is two to three weeks from kickoff to delivered report. Faster if your review surfaces are concentrated on one or two platforms. Slower if you have a long-tail footprint across G2, Trustpilot, Google Business, industry-specific review sites, and social channels.
Is this an audit I could run internally?
You could pull the data yourself. What you usually can't do internally is benchmark response patterns against best-in-class outside your industry, quantify the revenue impact in a way the CFO will believe, and write the executive summary that actually gets read by the people who decide whether to fund the work.
Ready to see where your reputation is actually losing money?