Subreddit strategy and identity setup: the FTC-compliant Reddit foundation.
Find the 8 to 15 subreddits your buyers actually read, build an agency-managed identity that's FTC-compliant by design, and lay the foundation for AI search optimization (LLM SEO) work. The bridge between the Reddit visibility audit and ongoing discussion operations.
Who this is for
Companies that have completed the Reddit visibility audit (or done equivalent work internally) and are ready to start contributing on Reddit but want a strategy that doesn't get accounts banned, doesn't violate FTC fake-review rules, and actually moves the needle on AI citations.
What's included
- Subreddit selection: 8 to 15 communities mapped to your buyer's research journey, with rules and culture audits for each
- Identity architecture: how many accounts, what each one is for, how disclosure works on each subreddit
- Account setup with platform-compliant cooling-in period (Reddit detects new-account brigades; we don't trigger it)
- Content guidelines: tone, value-add bar, what to post, what not to post, when to disclose, when to step back
- Thread prioritization framework: which threads to engage on, which to start, which to ignore
- FTC + Reddit policy compliance checklist with sign-off
- Training session for your team if they'll be participating
Process and timeline
- Weeks 1 to 2: Subreddit selection, rules and culture analysis, identity architecture design.
- Weeks 3 to 4: Account setup, cooling-in period (parallel to other work), content guidelines.
- Weeks 5 to 6: Compliance review, training, handoff to ongoing discussion ops if continuing.
Frequently asked
How is this FTC-compliant?
Two ways. First, every identity we set up is disclosed where the platform and the FTC require disclosure (agency-managed accounts are tagged, sponsored discussion is labeled, and we never post fake reviews or fake testimonials). Second, every contribution adds real value to the thread; if it doesn't, we don't post it. The combination is what keeps both the FTC fake-review rule and Reddit's own platform policy on our side.
How many subreddits do you typically operate on?
Eight to fifteen for most clients. Fewer than eight and you're not covering enough of your buyer's actual research surface. More than fifteen and you can't maintain authentic, consistent presence on each. The exact mix is built from the Reddit visibility audit data.
Who actually posts? You or someone on my team?
Depends on the engagement structure. For some clients, I post under an agency-managed identity with full disclosure. For others, I train your in-house team to post under their own real accounts, with content review and platform-policy guardrails. Hybrid is common too. The decision is made during the strategy phase, not assumed.
Build the Reddit foundation that actually compounds.